Approved Audiolibro Por Ben Love arte de portada

Approved

The Hidden Psychology of How We Pay

Muestra de Voz Virtual

Obtén 30 días de Standard gratis

Prime logotipo ¿Miembros Prime? ¿Nuevo en Audible? Recibes una prueba de 2 meses en su lugar.
$8.99 al mes después de que termine la prueba. Cancela en cualquier momento
Pruébalo por $0.00
Más opciones de compra

Approved

De: Ben Love
Narrado por: Virtual Voice
Pruébalo por $0.00

$8.99 al mes después de 30 días. Cancela en cualquier momento.

Compra ahora por $14.95

Compra ahora por $14.95

Background images

Este título utiliza narración de voz virtual

Voz Virtual es una narración generada por computadora para audiolibros..

Every time you tap a card, select a tip, or let a subscription renew, a psychological transaction happens before the financial one is complete.

The payments industry says it moves money. In Approved, veteran payments insider Ben Love argues that it has spent three decades moving something less visible: the feeling of money leaving. Drawing on twenty-eight years inside the industry across thirty-six countries, Love follows the transaction from both sides of the counter - from the cardholder's pain of paying to the merchant's unreadable statement and the sales machine built around both.

Blending firsthand observation with behavioral science, Approved reveals why cards change what we are willing to spend, why tip screens turn a private choice into a public performance, why “free” terminals cost merchants, why rewards feel like winnings, and why legacy payment systems almost never die.

This is not a conspiracy story. It is a clear-eyed account of the incentives, habits, and technologies that evolved toward frictionless payment - and an argument for honest friction: transactions that preserve convenience without taking custody of our judgment.

For readers interested in behavioral economics, consumer psychology, fintech, product design, and the hidden systems behind everyday life.

Comportamiento de los Consumidores y Estudio de Mercado Finanzas Personales Marketing y Ventas Presupuestación y Gestión Financiera
adbl_web_anon_alc_button_suppression_t1
Todavía no hay opiniones