Perseverance in Business w/ Bobby Herrera and Stu Heinecke—the Gregory Burns Story 4 of 4

We know what perseverance is and why it's necessary for ABM success. But since we don't exist on an island, how do we inspire this quality in the B2B communities on which we depend? Gregory Burns has inspired us with a mindset that has taken him around the world, conquering the fears and disadvantages that limit so many of us. In this final installment of the series, we'll hear from two authors on how perseverance can benefit our own business and marketing relationships.