Analysis of W. Chan Kim's Blue Ocean Shift

Narrated by: Conner Goff
Length: 21 mins
5.0 out of 5 stars (3 ratings)

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Publisher's Summary

Please note: This is an analysis of Blue Ocean Shift, not the original book.

Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth by W. Chan Kim and Renée Mauborgne offers a step-by-step strategy to identify and capture untapped markets. It is the process-oriented sequel to the authors' highly influential book about strategic planning, Blue Ocean Strategy (2005). Purchase this in-depth analysis to learn more.

©2017 Milkyway Media (P)2017 Milkyway Media

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