Amplifying Science Communication with Public Relations

Did you know that knowing public relations (PR) strategies can help amplify your voice and the impact of your work as a science communicator? If you’re a freelance science writer, having a PR strategy can help you gain more clients, make more money, and find more opportunities to talk about and promote your work. Yet, if you have a science background, you may not have ever learned about PR in your classes.

This book makes the case for PR in science writing and communication. Learn about the essential foundations of PR, social media, podcasting, media relations, crisis communications, and more. Sheeva Azma shares tried-and-true ways to maintain a public persona as a science communicator that she gained from years of working as a freelance science writer and digital and strategic communications professional.