Amazon Unbound

De: Brad Stone, Brad Stone - introduction

Narrado por: Pete Larkin

'Innumerable gems . . . by one of the company's most astute observers' - Economist

THE UNVARNISHED PICTURE OF AMAZON’S UNPRECEDENTED GROWTH AND ITS BILLIONAIRE FOUNDER, JEFF BEZOS

Almost ten years ago, Bloomberg journalist Brad Stone captured the rise of Amazon in his bestseller The Everything Store. Since then, Amazon has expanded exponentially, disrupting countless industries while its valuation has soared to well over a trillion dollars. We now live in a world run, supplied and controlled by Amazon and its founder.

In Amazon Unbound, Stone presents a vividly drawn portrait of how a retail upstart became one of the most powerful and feared entities in the global economy. With unparalleled access to current and former executives, employees and critics, he shows how seismic changes inside the company led to dramatic innovations, as well as to missteps that turned public sentiment against the company.

Authoritative, timely and revelatory, Amazon Unbound is the definitive account of a man and company we couldn’t imagine modern life without.

Reseñas de la Crítica

'Fascinating and deeply researched... Stone is at his best describing Bezos’s demanding style of management... Masterful.' (Marc Levinson)

'Stone’s new volume is on its surface a business book that seeks to explain the rise of America’s most important private enterprise... Amazon Unbound is particularly valuable in explaining how the company makes money, and the day-to-day decisions that end up having a big effect on consumers... a dense, at times juicy tour of the company Bezos built.' (Ben Smith)

'Innumerable gems...by one of the company's most astute observers.'

'An excellent new book...Bezos emerges as the ur-billionaire of our time, the deft wielder of a fortune so vast that he and his company are becoming "perilously close to invincible".' (Farhad Manjoo)

'Brad Stone is now the Edward Gibbon of Amazon - a reliable and engaging chronicler of one of the great forces of our age. If a company and a culture can have a biographer, Stone is Amazon’s - which, given the retailer’s ubiquity, makes him a biographer of the way all of us live now.' (Jon Meacham, author of The Soul of America)

'There are really only a handful of writers who can craft a page-turning narrative about the most transformative business ideas. Brad Stone is one. His topic of choice - Amazon and its founder Jeff Bezos - is equal to his journalistic skill. In this book, he gives us his second must-read account of how the world's most important company and technology titan captured not only global retail, but Washington, Hollywood, outer space and your brain.'
(Rana Foroohar, author of Makers and Takers and Don't Be Evil)

'In this vivid, anecdote-filled page-turner of a book, Stone goes deep inside a company with colossal power, one we rely on for low-cost, wonderful service, and one that also kills many businesses and jobs. With rare access to Amazon executives, readers are taken inside Amazon meetings, see up close Jeff Bezos's brilliance but also his belligerence, understand the trade-off between impressive efficiency versus the perils of market dominance, and get an up-to-the-moment appreciation of why government is now awake to the monopoly dangers posed by digital giants like Amazon.' (Ken Auletta, author of Googled)

'Amazon's reach is so extensive that it can seem easier to list the few areas of commerce that it doesn't touch than the many it does. Stone even-handedly describes the history, expansion and major personalities of the company.' (Curtis Sittenfeld, my favourite non-fiction books)

Simple story of Amazon

Amazon Unbound is a simple but nitid description of Jeff Bezos's Amazon empire, one of the richest companies ever created in history. The book covers Bezos's ascent to power from his early days of as a technological innovator to the most recent achievement in the world of business and management.
As Amazon is one the biggest company worldwide, I was interested to understand how Amazon and Bezos have become so influential and valuable. Amazon is s multinational retail company that does not produce anything - apart from few things called Amazon Basics. It has become famous for its capabilities in organisation - some would say also exploitation - of the online retail business without creating any specific products apart from Alexa.
As I "read" this book as an Audiobook I found it quite pleasant to read. However, if I had listened to it as an Audiobook, I would have not gotten this work. Through this work, It was interesting to understand how Amazon and Bezos's lives achieved this incredible importance but I also believe that most of this information is already known to the general public through articles in journals and newspapers.

Did it need to be so long

Really enjoyed it. Lots of insights, great quality insights… just felt about an hour too long

A relevant and worthwhile sequel

Thanks to Brad Stone for another well researched interesting story, this time of the most recent Amazon years. Great narration from Pete Larkin. At times great audiobooks are undermined by the narrator, but in this case Pete Larkin’s emphasis, intonation and emotional synchronization with the content enhanced the experience.