Adversaries Into Allies

Win People Over Without Manipulation or Coercion
By: Bob Burg
Narrated by: Bob Burg
Length: 5 hrs and 55 mins
4.5 out of 5 stars (142 ratings)

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Publisher's Summary

The Sages asked, “Who is mighty?” and answered, “Those who can control their own emotions and make of an enemy a friend.”

In the best-selling book The Go-Giver, Bob Burg and John David Mann revolutionized the way we think about success via one very simple lesson: “Shifting one’s focus from getting to giving (constantly and consistently providing value to others) is both very fulfilling and the most profitable way to do business.

Now Burg is back with a new book, offering deeper insight into what it means to be truly influential and providing powerful strategies for mastering the art of winning people over.

Faced with the task of persuading someone to do what we want, most of us expect, and often encounter, resistance. We see the other person as an adversary and often resort to coercion or manipulation in order to get our way. But while this approach might at times bring us short-term results, it leaves people with a bad feeling about themselves and about us. At that point, our relationship with the person is weakened and our influence dramatically decreased.

There is a better way. Drawing on his own experiences and the stories of other influential people, Burg offers five simple principles of what he calls Ultimate Influence - the ability to win people to your side in a way that leaves everyone feeling great about the outcome.

©2013 Bob Burg (P)2013 Penguin
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Absolutely Wonderful

Another phenomenal book by Bob Burg. Will be reading/listening to more of his books this year.

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incredible tools for Life! thank you to Mr. Burg.

Mr Burg is a great communicator. These topics are very important for living. these tools can help anyone get along better with their community

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Bob Burg is a master of relationships

I highly recommend Adversaries Into Allies, and anything else produced by Bob Burg. Mr. Burg is a master of relationships. Having met him once at a very large conference where he was sharing "The Go Giver," I wasn't surprised when he was as warm and friendly as he seems in his books. What really moved me to want to be mentored by him through his writing was when, quite some time later, he took a personal interest in me (and also my father) in some online discussions.

Adversaries Into Allies is not theory drummed up for a book, but the very real relationship principles Bob (and thanks to him, I) live and succeed by. Thank you, Bob!

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a must-read

the audiobook is so easy to understand and apply. thank you Bob. I recommend this book to all leaders.

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Useful Concepts

The author outlines frames of mind that help us look for ways to reframe our interactions into win-win situations. Certainly worth trying in our day to day interactions.

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Best book I've purchased on Audible

I had this on my wish list for a year before finally purchasing. It was the best book I've listened to and I wish I had purchased it sooner. Nothing but incredibly valuable strategies and perspective about difficult communication. Thank you Bob Burg for putting this together!

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loved it

the only thing that I can say is that the last chapter really seemed to suggest being a serious person with integrity all the time. having fun and being silly here and there shouldnt derail a persons level of influence.

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Changed the way I think and speak

Would you listen to Adversaries Into Allies again? Why?

Yes .. learn something new each time I listen to it

What did you like best about this story?

Learning about how to change the way you interact with people to eliminate conflict from your life.

Any additional comments?

Great book and although it is business related it certainly can be used for your private life as well. will be listening to this book over and over to remind and learn.

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  • Mark
  • 01-23-15

Bob Burg

Bob Burg rapidly becoming 1 of my top authors along with Zig, Jim Rohn, Randy Gage and Richard Bliss Brooke

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  • Vivienne
  • 07-07-16

excellent practical information

The 5 principles of ultimate influence are a great check list to measure your actions and habits with. Highly recommend to anyone who desires to constantly improve their people skills.

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  • Amazon Customer
  • 10-14-19

Brilliant book on fundamentals of communication

I really enjoyed this book. Bob breaks down a number of key communication skills and presents them in practical everyday examples of where you might use them and how making small (and sometimes bigger) adjustments can really affect our interactions with others. Bob reads well and is easy to follow too.

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  • Samuel
  • 06-11-19

Amazing!

This book was very simple but had a lot of amazing information that anyone can pick up and learn. Bob speaks extremely well and is engaging and that's why I like authors who tell their own books. I'll be giving this another listen soon to really take on everything he spoke about.