Acting and adapting quickly with CaptivateIQ’s Mark Schopmeyer

Key Points:

• Mark explains how CaptivateIQ's co-founders came from the problem (01:03)
• Mark explains why CaptivateIQ went through three distinct versions early in the company's life (06:25)
• My thoughts on why it is better to launch a product before it is ready, rather than be too late (07:00)
• Why CaptivateIQ had such early success with an outbound sales movement (08:17)
• I explain why you should invest in people who have skillsets you don't, with a quote from Alibaba's Jack Ma (10:10)
• Mark talks through CaptivateIQ's inbound sales efforts (12:18)
• I weigh in on why content marketing is so important, and why companies can no longer rely on review sites to fuel sales (13:09)
• Mark explains CaptivateIQ's dedication to innovation in order to stay ahead of the competition (16:54)
• My thoughts on why companies need to bet on things far into the future, with a quote from Harvard Professor David Collis (18:54)
• Mark advises founders just starting out to focus on the core problem and avoid distractions (24:09)
• Wrap up (27:17)

Mentioned:

Mark Schopmeyer LinkedIn

CaptivateIQ Website

CaptivateIQ LinkedIn

Reed Hoffman LinkedIn

Jack Ma Twitter

Alibaba Website

Prof. David Collis Website

My Links:

Twitter

LinkedIn

Website

Wynter

Speero

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