Reinvent B2B Customer Growth Podcast Por Accenture Song arte de portada

Reinvent B2B Customer Growth

Reinvent B2B Customer Growth

De: Accenture Song
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A series of conversations with senior B2B leaders exploring how winning organizations are transforming customer growth in today's dynamic marketplace. Each episode blends practical guidance with innovative strategies to help you grow your most valuable customer relationships. Discover how unified strategies, empowered buyers, AI-driven insights, and retention-focused approaches can help you transform your customer growth. Economía Gestión Gestión y Liderazgo Marketing Marketing y Ventas
Episodios
  • Avanade: Driving customer-led growth in an AI world

    Avanade: Driving customer-led growth in an AI world
    Mar 19 2026

    How do you move from "more campaigns" to a truly customer-led growth system? In this episode, Avanade Chief Growth Officer Ruth Rowan joins host Alisha Lyndon to share how she's aligning marketing, sales, partners and CX around the accounts that matter most – and using tech, data and AI to make it work in practice. Ruth opens up about the hard trade-offs, the impact Avanade is seeing, and her practical advice for CMOs and CGOs leading the next wave of B2B growth.
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    40 m
  • Actian: Turning insights into client-led growth

    Actian: Turning insights into client-led growth
    Nov 27 2025

    What does it take to lead a marketing function at the center of data-driven transformation, AI disruption, and rapidly shifting buyer expectations? In this episode, Jennifer Jackson outlines how Actian is reshaping marketing to meet the demands of a new era.
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    29 m
  • Ep. 78 FM: Rewriting the ABM playbook

    Ep. 78 FM: Rewriting the ABM playbook
    Oct 16 2025

    What does it take to build a client-centric growth engine in an industry where marketing has long been seen as a support act? Harsha Chachadi shares how FM is rewriting the rules with ABM – one account at a time.
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    29 m
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