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A New Way to Remember: The Power of Quirky Memory Jogs

Narrated by: Jef Holbrook
Length: 4 mins

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Publisher's Summary

We have found that some of the costly digital and paper memory jogs widely used to solve the problem of forgetting could instead be replaced with a stuffed alien toy. Perhaps some explanation is in order. Bothered by our own memory failings, we wondered if connecting an intention that could easily be forgotten (such as returning a library book) with an eye-grabbing cue—such as that stuffed alien—that would be visible at the appropriate time might improve follow-through.

"A New Way to Remember: The Power of Quirky Memory Jogs" is from scientificamerican.com, published on February 7, 2017.

©2016 Scientific American (P)2016 Scientific American

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