A Century of Marketing Genius

How the Best Rules of Advertising & Marketing We Use Today Were Created Nearly 100 Years Ago

De: Ash Waechter

Narrado por: Virtual Voice

What you hold in your hands is the inside secrets that only a few practicing copywriters and marketers really know—for they have not bothered to study the great copywriters. David Ogilvy, one of the most successful advertising men in the history of advertising, said that no one should be in the business of advertising without reading Scientific Advertising by Claude Hopkins at least seven times. Scientific Advertising was a book published in 1927! Better yet, read A Century of Marketing Genius and get a wealth of marketing genius from David Ogilvy, Claude Hopkins, John E. Kennedy, John Caples and Victor O. Schwab. In this book, you will discover… • How a billion dollar razor business tapped into the strategies that were used over 80 years ago (pg. 174) • Why thinking “It’s all different today” can be hazardous to your wealth (pg. 53) • How the opt-in form is really an invention that was used before your grandparents were born • How A/B is NOT a new invention and why it matters that you know it’s history (pg. 85) • How million dollar start-up are using a simple idea that was born in history (pg. 121) • Why some businesses fall into this trap that you should avoid at all costs! (pg. 163) If you don’t learn from the past, you’re doomed to repeat it. Unfortunately, so many direct marketers and their clients are living this reality.