What if a great business was built like a handmade mixtape? A lovingly crafted experience that is as much a love letter from its founder as it is custom-tailored to its audience.

Before Jeni’s Splendid Ice Creams became a household name, Jeni Britton was a 22-year-old art school dropout scooping her ice cream creations at a farmers market in Ohio. She didn’t have investors, connections, or a playbook. What she did have was a vision - not just for ice cream, but for connection.

Jeni believed her bold ice cream could be a conduit for something bigger: a place where people feel seen, conversations happen naturally, and strangers become community. Over the next two decades, she bootstrapped her way from a small counter to a nationally recognized brand by doing everything the slow, hard, old-fashioned way — one customer, one flavor, and one act of service at a time.

She refused shortcuts. She prioritized people. And she built her company like a handmade mixtape — crafted with intention, risk, rebellion, and love.

In this conversation, Jeni explains what true entrepreneurship really is: not hype, not hyper-growth, and not chasing venture capital, but the courage to follow a vision long enough for it to start leading you. We talk about the creative process, the power of service, the lessons learned from young employees, the myth of “scalable ideas,” and how walking in the woods helped Jeni discover her next chapter - Floura.

Jeni’s story is a reminder that the best things in life - and in business - take time, heart, and a willingness to make something beautiful even when no one is watching.

This is A Bit of Optimism.

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This episode is brought to you by the Porsche USA Macan

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Visit Jeni's Splendid Ice Creams:

https://jenis.com/

Check out Jeni’s newest venture — Floura:

https://www.floura.com/

Who would’ve guessed that one of the world’s best company cultures was hiding behind a can of WD-40? Of all the places to find a leadership masterclass, the blue-and-yellow can in your garage probably wasn’t on your list - but it’s time to put it there.

Garry Ridge - an Australian who brought his charm and curiosity across the Pacific - joined WD-40 Company in the late ’80s and rose through the ranks, eventually serving as CEO for 25 years. But he didn’t start out as the culture-building expert he’s known as today. Early in his career, he lived by the old mantra: “be brilliant, be brief, be gone.” He had to unlearn that mindset and rebuild himself into a leader who centers people, learning, and belonging - an evolution that reshaped WD-40 from the inside out. His new book, Any Dumb Ass Can Do It, captures that journey.

In this episode, we break down how Garry built a company where people genuinely love coming to work - even through recessions, pandemics, and all the external chaos leaders can’t control. We dig into the systems and behaviors that fueled WD-40’s rise, from psychological safety to accountability to building internal consistency no matter what the market is doing.

Garry and I both believe that people deserve to love their work - even if they don’t like it every single day. People want to feel seen, heard, and valued. And Garry is one of the rare leaders who knows exactly how to make that happen.

This is A Bit of Optimism.

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This episode is brought to you by the Porsche USA Macan

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Check out Garry’s new book.

https://thelearningmoment.net/any-dumb-ass-can-do-it/

And his coaching work with The Learning Movement.

https://thelearningmoment.net/

What if great friendships aren’t found by luck but built through effort?

Bestselling novelist Fredrik Backman, the mind behind A Man Called Ove (adapted into the Tom Hanks film A Man Called Otto), Anxious People, and the beloved Beartown series, has spent his career writing about the quiet power of ordinary people. But in his real life, he learned one of his most important lessons from his best friend of 30 years: meaningful friendship is a skill you develop, not a lottery you win.

Despite being a self-described introvert, Fredrik discovered that you don’t need hundreds of friends. You only get a few humans who truly shape your life. His newest book, My Friends, is a tribute to those relationships and the daily work of showing up for the people who matter most.

In this candid and inspiring conversation, Fredrik and I talk about the healing power of friendship, why differences make relationships stronger, the value of having friends who edit us, and the joy of being genuinely happy for someone else.

If you want to become a better friend and build deeper connections, this episode offers heartfelt lessons from one of the world’s most compassionate storytellers.

This is A Bit of Optimism.

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This episode is brought to you by the Porsche USA Macan

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To check out Fredrik’s newest book, “My Friends,” visit:

https://www.simonandschuster.com/books/My-Friends/Fredrik-Backman/9781982112820

Find the full-length speech Fredrik gave for Simon & Schuster here:

https://www.youtube.com/watch?v=NSuSyZ92Cjg