7 Video Marketing Secrets: How to Stop Burning Cash on Video Productions and Shoot Amazing Viral Videos

Narrated by: Tom Mailey
Length: 56 mins
4 out of 5 stars (14 ratings)

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Publisher's Summary

Are you still struggling to create high-converting videos for your online business?

Online marketing has changed for the better over the last few years. We no longer need to rely on things like banner ads to drive traffic to our websites. There has been a major shift toward marketing with video. Creating a video to help market your product or service is the proven best approach to getting more sales and profits. Videos are an easy, shareable way to communicate your brand’s core message.

But, a lot of business owners don’t know how to harness the power of video marketing to drive their growth.

Well, here’s a book to reveal the secrets of shooting engaging marketing videos that will enhance communications with you and your clients, and increase your conversion. With this book, you’ll discover how easy it is for anyone to create amazing marketing videos of all shapes and sizes.

Author Erich M. Tolman created this book to help you simplify the complicated process of video marketing, so you can tell your story in a creative video that is guaranteed to increase your conversion rates. Imagine not worrying about where to find your next winning video.

Inside this book, you’ll learn:

  • How to harness the power of video marketing to grow your business
  • How to discover more about your target audience and create content that resonate with them
  • How to use humor to tap into a great level of emotional engagement
  • How to find the best video length for your platform
  • How to create the perfect video and how to edit it for better engagement
  • And much more!

You should get this book if you want to build trust with your customers using videos or just want to figure out how to create amazing video content yourself.

©2018 Erich M. Tolman (P)2019 Erich M. Tolman

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Shoot Amazing Viral Videos

I am already seeing a huge spike in views and subscribers (even with short videos). One thing that really jumped out at me in the book was the idea that you don't do SEO AFTER you create the video, you do SEO first (before you decide to do the video in the first place). but wanted to get one up quickly on this book as I think it will help so many people. I think these guys have a heart for helping people and that really comes out in their new book and their YouTube videos.

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I was hoping these guys would write a book!

I have a national radio show and my YouTube content has been mostly just posting the audio of my radio shows with a single still graphic (although one short documentary I did has more than 700,000 views). Yes, people do 'listen' to radio shows on YouTube, but most of my listens are from iTunes downloads. I finally decided that I was largely wasting the opportunity on YouTube by using it for such a narrow purpose. I began watching some of Erich's videos a couple of months ago and got motivated to start creating videos that made more sense for YouTube.

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ENJOY IT

For YouTubers who’ve been grinding hard for years and think they know ‘the formula,’ there’s still some real gems in this book and it’s also very beneficial to be reminded of what you may already know works, but maybe aren’t actually doing (or doing anymore) because bad habits crept in or you’ve been stuck in a pattern and needed that little reminder to make some small changes that will make a big difference. Excellent book. These guys are the best in the industry.

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Marketing Secrets

it took me TEN YEARS to reach the one million subscribers milestone through countless hours of not just content creation, but also research, trial and error, and brainstorming with other YouTubers because in the early years there weren’t any strategists who knew what the best practices were, or who helped channels think outside the box and beyond just AdSense as a revenue source. But Sean and Benji have done their homework and if this book would have been available a few years ago, I’d probably have double the subscribers I have now.

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The science of YouTube Success

These guys have success on YouTube down to a science. just solid strategies that have been proven to work in this exciting and rapidly changing industry. Newbies will be relieved to learn that contrary to popular belief, you don’t need a million subscribers to have a successful career on YouTube, if you use the multiple revenue sources they detail in the book, and veterans (like myself) will learn about some important and often overlooked areas that will help dramatically improve the performance of their videos and online business.