As the author of a book called Public Sector Marketing Pro, this is going to be a very interesting episode!

I will discuss ethical and unethical marketing practices.

The Digital Age allows marketers to scale messaging, engagement and conversions. But not all of the powers of the Internet are being used ethically.

And what about government and public sector – is marketing really right for you?

Should we not discuss communications as opposed to marketing?

Coming up in episode 59:

• The new rules of public sector marketing
• 7 Marketing practices for public sector
• I speak to Phillip Othen, Senior Content Writer with New Statesman Media Group about the 7 unethical marketing practices to avoid

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Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com.

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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.