• #67 Winning Over the Modern Buyer Using the Power of Dark Social

  • Apr 18 2023
  • Length: 41 mins
  • Podcast
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#67 Winning Over the Modern Buyer Using the Power of Dark Social

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  • Summary

  • Word-of-mouth has long fueled the success of countless companies, big and small. But over the past several years, through the rise of the digital age, word-of-mouth has evolved into something with unlimited potential — something known as dark social. Now, a recommendation (or negative feedback) can reach millions with a single click of a ‘share’ button.

    On this episode of Winning the Challenger Sale, we speak with Chris Walker, CEO of Refine Labs, who, as a pioneer of dark social, explains just how far a single share can go. Modern buyers want to make their own decisions and look for recommendations from trusted sources — we dive into just how you can leverage that to maximize your reach and growth.

    Join us as we discuss:
    • How dark social’s scale far outweighs word-of-mouth
    • The undeniable value of product-led growth
    • Segmenting and executing your sales process based on buyer intent
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