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Publisher's Summary

How to give the perfect interview, never lose your wallet again, how to convince anyone of anything by using your pet frog and why rewards fail.

Most people would like to be more motivated. For years, gurus and ‘life coaches’ have urged people to improve their lives by changing the way they think and behave, but scientific research has revealed that many of their techniques, from visualization to self-affirmation, are ineffective.

Fortunately, psychologist Richard Wiseman is on hand to provide fast-acting, myth-busting scientific answers to a huge range of everyday problems. From how to persuade people to do you favours to giving the perfect interview, personal and professional success may be less than a minute away.

©2009 Richard Wiseman (P)2010 Macmillan Digital Audio

What listeners say about 59 Seconds: Persuasion

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  • OrganicGreen
  • 08-17-18

Very interesting

Very interesting onsite into persuading others. Is covers some good ideas but I am sure they are many more ways to convince someone.