54: FinancialForce CEO Scott Brown - using systems thinking to break linear growth
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Today on Built By Humans, CEO of FinancialForce Scott Brown talks about managing the complex relationship between an organization’s chief revenue officer and its chief financial officer.
As a former CRO, he shares his insights on how to make that relationship magical for company success. Plus, Scott gives us an inside look into how FinancialForce is pushing for post-COVID growth, including tuning up the organization’s efficiency with automation and a tailored sales funnel, aligning every team with three central goals, and using a new goal-setting and review approach.
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