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Publisher's Summary

Speed - we see its competitive value every day from the rapid product development of Silicon Valley's best, such as Intel, to the nimble responses of a large service firm such as Charles Schwab & Company. However, leaders have learned that speed isn't always the answer, nor is speed without its own set of problems. Based on 8 years of research, Dr. Christopher Meyer explains the difference between straight-ahead or "dragster" speed and the more agile "sportscar" approach. He emphasizes creating value through customer-driven resourcing, describes key actions to accelerate innovation and operations growth, and defines the stumbling blocks to increasing speed.
(P) and © Stanford Alumni Association
Social Sciences
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