220 - My Biggest Negotiating Secret

Many times as you negotiate with sellers, you’ll find they are negative and don’t trust you. The first important step is to sit down face to face with them because then you can actually ask them questions to find out what will make them happy. You can’t just say "Will you take seller financing terms?" or "Will you do this or that?" They have to like what you’re offering more than what you’re giving up or the transaction will never take place. Show them why doing business with you is better for them.