13 Rules for Business Success in Africa

The Counterintuitive Playbook for How to do Business in African Countries

De: John Samwani

Narrado por: Virtual Voice

13 Rules for Business Success in Africa: The Counterintuitive Playbook for How to Do Business in African Countries

Unlock the secrets to thriving in Africa’s dynamic markets with this radical, practical guide by John Samwani. Drawing from real-world experience and deep market insight, this book shatters conventional wisdom and offers a bold new framework for entrepreneurs, executives, and investors seeking lasting success across the continent.

Forget the myth of a unified “African Market”, discover why hyper-localization, resilience, and trust networks are the keys to survival and growth. Learn how to embrace the informal economy, design for disruption, turn scarcity into innovation, and build proprietary infrastructure that competitors can’t replicate. Each rule is illustrated with vivid case studies and actionable strategies, from leveraging agent networks and sachet economics to negotiating with the State and building legacies that endure.

Whether you’re launching a startup in Lagos, scaling operations in Nairobi, or investing in the next frontier, this book is your essential playbook for navigating volatility, harnessing chaos, and rewriting the global rulebook for business.

Inside you’ll find:

• 13 radical rules for business resilience and profitability
• Strategies for integrating with informal networks and local talent
• Insights on designing for disruption, scarcity-driven innovation, and societal ownership
• Practical guidance for negotiating with governments and scaling across diverse markets
• A blueprint for building enduring legacies, not just exits

Build a business that thrives in Africa, and sets the new global standard for resilience and innovation.