#12 Sara Lord

Today's guest is Sara Lord. In her job as SVP at Concord Music Publishing, she oversees Synch teams around the world.

Sara's done an awful lot of things in the music industry. She managed Top Loader, Reef and Tom Baxter, taking Top Loader, in particular, to huge success.

But throughout her career, Sara has had a close connection to that sweet spot where audio meets video, music meets film.

She started in the video department at Sony, helping create videos to promote singles. She went on to work as a music supervisor sourcing music for Hollywood movies and now promotes the catalogue of Concord for use in Films, TV and Adverts.

In this episode, Sara explains what Synch is, how it differs between Film, TV and Ads, what music supervisors are looking for and how to pitch your music to them.

This is highly a recommended listen for those of you looking to get your music more well known and make more money.

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