#103: Positive Paranoia with Matt Doyon

2024 promises more obstacles than ever for sellers, with increasingly elongated sales cycles, creeping increased indecision and tighter budgets. But what exactly does that mean for you and your sales team?

Despite this bleak outlook, Matt Doyon, co-founder and CEO of Triple Session and author of “Revenue Revolution,” has a striking forecast: this year, the top 20% of sales professionals will have their best year yet. The middle 60% will struggle. And bottom 20%? They’re likely to find themselves out of a job. Fortunately, you have the power to push yourself into the top tier, making 2024 a year to thrive.

We discuss:

• Tactical advice for reps to implement today for a successful year ahead
• Why there’s no room left for the lowest-performing reps (and how you can ensure you’re not one of them)
• Why this year spells disaster for the “Lone Wolf,” and why the Challenger will come out on top