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Publisher's Summary

Executives have developed tunnel vision in their pursuit of shareholder value, focusing on short-term performance at the expense of investing in long-term growth. It's time to broaden that perspective and begin shaping business strategies in light of the competitive landscape, not the shareholder list. In this article, Alfred Rappaport offers 10 basic principles to help executives create lasting shareholder value.

From the September 2006 issue of Harvard Business Review.

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©2006 by the President and Fellows of Harvard College, All Rights Reserved (P)2006 Audible Inc.

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