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年収が10倍になる!魔法の自己紹介
- Narrated by: 豊岡 聡仁
- Length: 4 hrs and 13 mins
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Publisher's summary
「自己紹介」を変えるだけで「年収10倍」?
ゼッタイ、ウソ! 誰もがそう思うはず。
でも、「自己紹介」と「お金」の非常識な関係を理解すれば
うなずけること間違いなし!
「たかが自己紹介……」なんて思っていてはモッタイナイ!
●儲かっている人の「自己紹介」とは?●
本書にご興味をお持ちいただき、ありがとうございます。
さて、もしあなたが自己紹介をしただけで、
「この人儲かっているな」「いまいち儲かってないな」
ということが相手に見破られているとしたら、どう思いますか? とても怖いですよね。
じつは本書の著者、松野恵介さんはそれができるとおっしゃいます。
儲かっているか否かが面白いほどよくわかるそうなのです。
なぜ、そんなことがわかるかというと……
「儲かっている人は自己表現がうまい!」からだそうです。
そう語る松野恵介さんの職業はマーケティング・コンサルタント。
クライアントの自己紹介を変えたことで得た実績の一部がこちらです!
◎38人中、37名が内定!――就職活動
◎売上が10倍!――ホームセンター
◎集客が10倍以上!――旅館
◎毎年150%の売上UP――ある斜陽産業
◎テレビ出演で一気に知名度UP――税理士
●ビジネスは「自己紹介」が9割●
ビジネスにおいては第一印象はとても重要。
「人は見た目が9割」と誰かが書いていましたが、
ことビジネスにおいては「自己紹介」の良し悪しで9割決まると
松野さんはおっしゃいます。
自己紹介がうまくなると自己表現もうまくなり、
伝えたいことが相手にきちんと伝わるようになる。
そうなると仕事もうまくいき、年収も上がる、というわけ。
良い自己紹介のポイントは「相手目線」になること。
こちらから何を話したいではなく、
相手が何を知りたがっているのか、
自分はその相手に何ができるのか……、
と考えていくと、魅力的な自己紹介が出来上がるのです。
その結果、自己表現もうまくなり、人もお金も寄ってくるのです。
本書にはそのノウハウを余すことなく凝縮させており、
読み終わったころには誰もが「自己紹介のプロ」に変身、
これまで以上に人もお金も集まる新たな人生を踏み出す準備が整います。
目次
著者からのメッセージ
たった3分の自己紹介で、「好感度」も「評価」も一気にアップする―― 少し長めのまえがき
第1章 自己紹介を変えれば、あなたも変わる!―― あなたの運命を変える3分のシナリオ
第2章 記憶に残る!自己紹介のシナリオづくり ―― 「また会いたくなる」自己紹介のための10のポイント
第3章 優秀な人ほど、自己紹介が下手なわけ ―― デキる人の自己紹介がすばらしいとは限らない!
第4章 自己紹介がうまい人は、「売り方」もうまい! ―― 「自分をアピールする」=「商品をアピールする」ということ!
自己紹介、商品紹介のキーワードは、「もう一度会いたい」「もう一度行きたい」 ―― あとがきに代えて
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