I believe we all love a good story. In fact, we watch movies and TV shows because we love the storytelling that happens within them and the journey they take us on. But somehow in business, I think, we get a disconnect between storytelling, our brand, and marketing. 

Like me, I am sure many businesses spend tons of money on marketing, believing that it will make a difference. Sometimes I feel like we are missing the greatest marketing advantage each of us has…and that is telling our story…our unique story that could resonate with more potential customers and clients. 

The fact is businesses need more than marketing, we need storytelling of our brand. 

Connie's motivational quote for today is by – Jacob Moss

“Whatever you do and whatever story you’re writing, make it human – make sure the human element is at the center of it and shapes it.”

YouTube: https://youtu.be/tFrRvhGAwt8

About Paul Furiga: 

Paul and his book, “Finding Your Capital S Story: Why Your Story Drives Your Brand,“ takes you on a journey to understand the research and history of how storytelling is scientifically, biologically, and historically the best marketing you have available to you. 

How to Get in Touch With Paul Furiga: 

Website:  http://wordwritepr.com

Email:  paul.furiga@wordwritepr.com

Free Gift:  http://wordwritepr.com/storycrafting

Stalk me online!

LinkTree: https://linktr.ee/conniewhitman

All-Star Community:  https://changingthesalesgame.mykajabi.com/All-Star-Community

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