The Context:

At Audible, we are passionate about expanding what’s possible in audio entertainment. With over 1 million titles in our catalog, we inspire passion for audio storytelling, while bringing to life our brand promise that “There’s more to imagine when you listen.” In June 2024, we launched our first-ever global brand campaign, which utilized a globally relevant approach to reflect the transformative power of audio storytelling and the ways it can inspire imagination. The campaign leverages stunning creative and visuals; cutting-edge, record-setting OOH; and audience-captivating social media activations. The creation of the campaign leveraged generative AI to guide everyone working on set – from prosthetics artists to set builders to DOPs – in bringing the brand’s creative vision to life, placing the campaign firmly within the timely conversation of how we utilize this emerging technology.

The Opportunity:

Our first unified campaign needed to be one that would resonate with audiences in both emerging and mature marketplaces, growing brand love for Audible globally.

The rich creative centers around superimposing the extraordinary onto the everyday, showcasing the revolutionary power of audio to turn daily routine into something immersive and imaginative. The execution explores how listening to Audible immerses us all in extraordinary worlds, changing our mood, perceptions, views – all while engaging in routine daily activities.

When we're battling dragons, solving crimes, or touring the galaxy, we're actually driving to work, leaning the house or soaking in the bath – while listening to a great title on Audible.