- helpful votes
- Why Things Catch On
- By: Jonah Berger
- Narrated by: Keith Nobbs
- Length: 6 hrs and 50 mins
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
I will read it again!
- By ANDRÉ on 04-28-13
...while Berger does a godly job of outlining what I'm sure are some -- certainly not all -- of the finer points of "Why Things Catch On," I have a couple of gripes.
First, the book is too short. In the end, I felt like I'd just read a long essay rather than a book of substance. Sure the content gave me something to chew on but would it have killed the author to include more real world cases?
Did Keith Nobbs, the narrator, have a cold while reading this? Did he mispronounce some words? I can't be 100% sure until I read the text myself, but it seemed that way. Hey, nobody's perfect but I did rate the performance 4/5 stars. Overall, Nobbs did well.
Other than that, great book. It almost didn't feel like I was reading something from the self help section!
10 of 14 people found this review helpful
Rot & Ruin
- By: Jonathan Maberry
- Narrated by: Brian Hutchison
- Length: 13 hrs and 12 mins
Fifteen-year-old Benny Imura lives in a world infested with zombies where, when a kid turns 15, he must get a job to continue receiving food rations. Benny has no interest in the family business of zombie killing, but figures he doesn’t have much of a choice. He’s tried out a bunch of other jobs, and hasn’t found anything he likes. But as Benny starts training with his brother, he learns things about being human that he never expected.
Just when you thought it was safe.....
- By Amanda H. on 05-12-11
Make this into a movie
Like others, I picked this story to listen to because I had just finished the Joe Ledger series and wanted more of the same. Surprisingly, it's not anywhere near the same but I still found myself listening to this story whenever I could -- to and from work, mowing the lawn, running. Maberry does an excellent job of creating interesting characters and telling the story from the perspective of a teenager. As zombie thrillers go, this story pulls you in and gives depth to the dead as well as the living. I would love to see this made into a movie or TV series. As for the narrator, he does a great job save for a few instances where I felt the author had different intentions with the tone of the story.