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Jose M Alvarenga

VAN NUYS, ca, United States
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  • Contagious

  • Why Things Catch On
  • By: Jonah Berger
  • Narrated by: Keith Nobbs
  • Length: 6 hrs and 50 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 3,661
  • Performance
    4.5 out of 5 stars 3,139
  • Story
    4.5 out of 5 stars 3,117

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

  • 5 out of 5 stars
  • I will read it again!

  • By ANDRÉ on 04-28-13

love the examples given

Overall
5 out of 5 stars
Performance
5 out of 5 stars
Story
5 out of 5 stars

Reviewed: 04-02-18

great audible about marketing and it gives examples of what works and what hasn't worked