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  • Guerrilla Marketing

  • Fourth Edition
  • By: Jay Conrad Levinson
  • Narrated by: Bob Loza
  • Length: 12 hrs and 59 mins
  • Unabridged
  • Overall
    4 out of 5 stars 262
  • Performance
    4 out of 5 stars 169
  • Story
    4 out of 5 stars 170

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionalized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely revised and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success in the next century.

  • 3 out of 5 stars
  • It's okay

  • By 90210 on 11-08-12

It's okay

Overall
3 out of 5 stars
Performance
2 out of 5 stars
Story
1 out of 5 stars

Reviewed: 11-08-12

Would you say that listening to this book was time well-spent? Why or why not?

It was time well spent mostly because i could multitask as i listened. the book contains alot of valuable information. however, i found it to be needlessly long, repetitive, and not very well organized

Would you ever listen to anything by Jay Conrad Levinson again?

Unlikely

How could the performance have been better?

More conciseness would have been beneficial

Was Guerilla Marketing worth the listening time?

mostly, yes. i didn't enjoy the book as much as i'd have hoped but i don't regret listening to it.

3 of 3 people found this review helpful