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  • Purple Cow

  • Transform Your Business by Being Remarkable
  • By: Seth Godin
  • Narrated by: Seth Godin
  • Length: 2 hrs and 58 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 2,695
  • Performance
    4.5 out of 5 stars 2,082
  • Story
    4.5 out of 5 stars 2,073

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few - aren't working anymore.

  • 5 out of 5 stars
  • A must read for all entrepreneurs

  • By Derek on 12-21-09

To the point

Overall
5 out of 5 stars
Performance
4 out of 5 stars
Story
4 out of 5 stars

Reviewed: 10-30-14

Where does Purple Cow rank among all the audiobooks you’ve listened to so far?

Upper 50%

Any additional comments?

Finally, a book in the business/ self help category that doesnt try to force itself into an 8 hour session. So many books in this category have about 2.5 hours of content that the authors try to stretch into an 8 or 9 hour book...resulting in a lot of repetition. I appreciated that this book had a good point, good information and was succinct. I felt it was time well spent.

  • The Risk Takers

  • 16 Women and Men Share Their Entrepreneurial Strategies for Success
  • By: Renee Martin, Don Martin
  • Narrated by: Joe Barrett
  • Length: 8 hrs and 4 mins
  • Unabridged
  • Overall
    4 out of 5 stars 16
  • Performance
    4 out of 5 stars 8
  • Story
    4.5 out of 5 stars 8

The Risk Takers is about ordinary people, all with good ideas, who faced daunting challenges, but took a leap of faith and started their own business. The book tells the stories of the personal and professional journeys of 16 fascinating men and women who built hugely successful, multimillion dollar companies. They started with very little, opted to strike out on their own, and struggled with disappointment and failure.

  • 5 out of 5 stars
  • Awesome Book with real life experiences

  • By Bryan on 06-01-10

Fairly Good

Overall
3 out of 5 stars
Performance
4 out of 5 stars
Story
4 out of 5 stars

Reviewed: 10-30-14

Is there anything you would change about this book?

Would have liked more of a wrap up in the last chapter that summarized all of the things the different risk takers had in common.The stories were interesting, but there seemed to missing some of the application to the reader.

What was the most interesting aspect of this story? The least interesting?

The backgrounds of the people who faced adversity and still experienced success.

Any additional comments?

Some of the main points of the book:Think outside of the box.Dont worry about disappointmentGet noticed without expensive advertising

  • Lean In

  • Women, Work, and the Will to Lead
  • By: Sheryl Sandberg
  • Narrated by: Elisa Donovan
  • Length: 6 hrs and 27 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 12,215
  • Performance
    4.5 out of 5 stars 10,474
  • Story
    4.5 out of 5 stars 10,446

Sheryl Sandberg - Facebook COO, ranked eighth on Fortune's list of the 50 Most Powerful Women in Business - has become one of America's most galvanizing leaders, and an icon for millions of women juggling work and family. In Lean In, she urges women to take risks and seek new challenges, to find work that they love, and to remain passionately engaged with it at the highest levels throughout their lives.

  • 5 out of 5 stars
  • Lean In, Lead On

  • By Cynthia on 03-14-13

Good read...makes you think

Overall
5 out of 5 stars
Performance
3 out of 5 stars
Story
5 out of 5 stars

Reviewed: 10-13-14

Would you recommend this audiobook to a friend? If so, why?

Yes. This book takes a look at some of the "mind blocks" women can have when they think about their careers. The book also talks about the importance of women in the workplace supporting each other.

  • Lead with a Story

  • A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire
  • By: Paul Smith
  • Narrated by: A. T. Chandler
  • Length: 10 hrs and 51 mins
  • Unabridged
  • Overall
    4 out of 5 stars 536
  • Performance
    4 out of 5 stars 446
  • Story
    4 out of 5 stars 443

Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success.

  • 3 out of 5 stars
  • Not what i expected

  • By review on 12-05-16

Proctor and Gamble Saves the World!

Overall
2 out of 5 stars
Performance
2 out of 5 stars
Story
1 out of 5 stars

Reviewed: 10-11-14

What could have made this a 4 or 5-star listening experience for you?

The idea of the book was fine...but I wish the author would have done more research on other industries. There were so many Proctor and Gamble stories that it felt more like an unabashed commercial for the company than it did a true informational read. It was distracting.

What was most disappointing about Paul Smith’s story?

I wonder if Proctor and Gamble sponsored the book (did the author receive money from them to write the book)?

You didn’t love this book... but did it have any redeeming qualities?

A later chapter on general tips for how to write stories

13 of 14 people found this review helpful