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Perpetual Happy Hour

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  • The Copywriter's Handbook, Third Edition

  • A Step-By-Step Guide to Writing Copy That Sells
  • By: Robert W. Bly
  • Narrated by: Barry Abrams
  • Length: 11 hrs and 52 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 10
  • Performance
    4.5 out of 5 stars 8
  • Story
    5 out of 5 stars 8

This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers, even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention - and sell more products. This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era.

  • 3 out of 5 stars
  • Good copywriting tips, but outdated digital marketing

  • By Perpetual Happy Hour on 02-14-19

Good copywriting tips, but outdated digital marketing

Overall
3 out of 5 stars
Performance
3 out of 5 stars
Story
4 out of 5 stars

Reviewed: 02-14-19

It is a GREAT resource for copywriting tips, rules, etc. But listen to this book for those tips alone.

Some of the digital marketing aspects, like email, is outdated.

For example, the author claims that words in your email subject line affect your deliverability but that’s not longer the case. Now it’s mostly about the sender reputation, authentication setup, and the response of recipients.

3 of 3 people found this review helpful