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Marcel

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  • Insanely Simple

  • The Obsession that Drives Apple's Success
  • By: Ken Segall
  • Narrated by: Ken Segall
  • Length: 7 hrs and 5 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 564
  • Performance
    4.5 out of 5 stars 484
  • Story
    4.5 out of 5 stars 486

Simplicity isn’t just a design principle at Apple - it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It’s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011. Thanks to Steve Jobs’s uncompromising ways, you can see Simplicity in everything Apple does: the way it’s structured, the way it innovates, and the way it speaks to its customers.

  • 5 out of 5 stars
  • The inner workings of Apple revealed

  • By Stefan on 05-28-12

Highly Recommend

Overall
5 out of 5 stars
Performance
5 out of 5 stars
Story
5 out of 5 stars

Reviewed: 04-13-18

Full of great examples and reflections about marketing, product and how to to focus on what matters when you’re building something.

If you expect a lot of buzz words and a superficial playbook of successful people, this book it’s not for you.