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K. Shimada

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  • Marketing for Dummies, Second Edition

  • By: Alexander Hiam
  • Narrated by: Brett Barry
  • Length: 3 hrs and 6 mins
  • Abridged
  • Overall
    3.5 out of 5 stars 47
  • Performance
    4 out of 5 stars 26
  • Story
    3.5 out of 5 stars 26

Whether you want to introduce a new product or jump-start your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources to size up competitors, this updated edition of Marketing for Dummies leads you step by step through the four P's of marketing: product, pricing, positioning, and placement.

  • 5 out of 5 stars
  • Great information. Very well laid out.

  • By K. Shimada on 01-24-17

Great information. Very well laid out.

Overall
5 out of 5 stars
Performance
5 out of 5 stars
Story
5 out of 5 stars

Reviewed: 01-24-17

I loved this. keeper me entertained as well as informed. I enjoyed how it was organized and has helped me start marketing.

2 of 3 people found this review helpful