- helpful votes
Marketing for Dummies, Second Edition
- By: Alexander Hiam
- Narrated by: Brett Barry
- Length: 3 hrs and 6 mins
Whether you want to introduce a new product or jump-start your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources to size up competitors, this updated edition of Marketing for Dummies leads you step by step through the four P's of marketing: product, pricing, positioning, and placement.
A bit outdated but useful for core information
- By Dean Oz on 06-19-18
Great information. Very well laid out.
I loved this. keeper me entertained as well as informed. I enjoyed how it was organized and has helped me start marketing.
2 of 3 people found this review helpful