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- Using Great Service to Create Rabid Fans
- By: Peter Shankman
- Narrated by: Jason Huggins
- Length: 6 hrs and 32 mins
Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls zombie loyalists--fervent fans who help companies massively increase their customer bases, brand awareness, and, most important, revenues. Imagine an army of customers who will do your public relations, marketing, and advertising without being asked each and every time they give you their money. These are zombie loyalists.
Must read for business owners- small and large.
- By Jessica on 05-30-16
it may seem a bit repetitive at times but that's because there is a lesson in every story if you pay attention.