Gary Quackenbush

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Inspirational handbook for business.

5 out of 5 stars
5 out of 5 stars
5 out of 5 stars

Reviewed: 04-03-19

Seth explains marketing honestly and blows up many of the advertising lies that we hear every day. We are under the false impression that electronic advertising is marketing, it's clearly is not. Seth explains the high cost and proves in detail that marketing is much more than just electronic advertising and hoping It works. He adequately warns his students against the false notions that advertisers would have you believe. He teaches that marketing is a recognition of the way people want to be treated, what their hopes and dreams are, and how you as a business owner have an obligation to meet those expectations if you want to succeed.

Every business owner should read this book.

5 out of 5 stars

Reviewed: 09-19-18

Inspired me to change what I'm doimg in my business. I've listened to it 3 times so far and am changing how I do business before I become obsolete.