- helpful votes
Social Marketing to the Business Customer
- Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
- By: Paul Gillin, Eric Schwartzman
- Narrated by: John Allen Nelson
- Length: 8 hrs and 22 mins
B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information. This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, and more.
- By DT on 06-22-16
What could have made this a 4 or 5-star listening experience for you?
Better Narration. The narrator lacked enthusiasm for the subject and was, quite frankly, extremely boring.
If you’ve listened to books by Paul Gillin and Eric Schwartzman before, how does this one compare?
Who would you have cast as narrator instead of John Allen Nelson?
0 of 2 people found this review helpful