Greg Borden

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  • Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

  • By: Tim Brown
  • Narrated by: Tim Roberts
  • Length: 6 hrs and 48 mins
  • Unabridged
  • Overall
    4 out of 5 stars 627
  • Performance
    4 out of 5 stars 525
  • Story
    4 out of 5 stars 519

The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization's products or service to drive new alternatives for business and society.

  • 4 out of 5 stars
  • Starts strong, then becomes an Ideo advertisement

  • By Cameron on 09-10-12

Interesting concepts but an ad for company.

4 out of 5 stars
4 out of 5 stars
3 out of 5 stars

Reviewed: 05-05-15

Great examples of design thinkers.
As a technologist it is important to step away.
Compelling stories of 3rd world stories and startups

I would love to work at that company, but better to start your own dream :)

6 of 6 people found this review helpful