- helpful votes
Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
- By: Tim Brown
- Narrated by: Tim Roberts
- Length: 6 hrs and 48 mins
The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization's products or service to drive new alternatives for business and society.
Starts strong, then becomes an Ideo advertisement
- By Cameron on 09-10-12
Interesting concepts but an ad for company.
Great examples of design thinkers.
As a technologist it is important to step away.
Compelling stories of 3rd world stories and startups
I would love to work at that company, but better to start your own dream :)
5 of 5 people found this review helpful