- helpful votes
The New Brand You
- Your New Image Makes the Sale for You
- By: Julie Broad
- Narrated by: Julie Broad
- Length: 6 hrs and 5 mins
You want people to recognize you, like you, and trust you, so they buy from you. Many people think that branding is about cool logos, fancy websites and social media popularity. But this line of thought causes potential successes to fail. So what does work? In The New Brand You, Julie Broad, MBA, best-selling author, popular speaker, and award-winning entrepreneur, shares the secrets of creating a trusted brand.
Caution: Great action steps and inspiration within.
- By Sam Perren on 01-18-17
Excellent value & very sound advice
Would you consider the audio edition of The New Brand You to be better than the print version?
I prefer audio books these days because I can listen to them "on the go." I would recommend going to the web site before you start reading though and ask for the free downloadable workbook & content calendar as it is useful to have a format and a place to jot ideas/key points down as they come to you.
What does Julie Broad bring to the story that you wouldn’t experience if you just read the book?
The narration is engaging and compelling and is able to communicate some key points around verbal communication that would have been harder in print.
Any additional comments?
I loved this book. It paid for itself several times over before I even got to the end of it. Before you spend any more time & money on branding, advertising, marketing, etc.... this book can help you get really clear on your "why" and the way you want to communicate with your customers. Without this as a solid foundation, you will never be as effective as you could be. The book was a good length, narration was enjoyable, pace was good and I found it really thought provoking. Came away with clear goals & the beginning of a great branding strategy.