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mmichal

  • 11
  • reviews
  • 3
  • helpful votes
  • 20
  • ratings
  • Hooked: How to Build Habit-Forming Products

  • By: Nir Eyal
  • Narrated by: Dave Wright
  • Length: 4 hrs and 44 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 2,347
  • Performance
    4 out of 5 stars 1,997
  • Story
    4 out of 5 stars 1,975

Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down.

  • 3 out of 5 stars
  • Can't believe I paid for this audio book

  • By Renan Cakirerk on 06-05-14

growth hacking

Overall
5 out of 5 stars
Performance
5 out of 5 stars
Story
5 out of 5 stars

Reviewed: 01-15-19

I love stories about growth hacking products. This book differentiated ethical and unethical practices with focus on habits and trends in society what I really really like!

  • Panzer Ace

  • The Memoirs of an Iron Cross Panzer Commander from Barbarossa to Normandy
  • By: Richard Freiherr von Rosen, Robert Forczyk
  • Narrated by: Nigel Patterson
  • Length: 8 hrs and 35 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 168
  • Performance
    4.5 out of 5 stars 151
  • Story
    4.5 out of 5 stars 151

Richard Freiherr von Rosen was a highly decorated Wehrmacht soldier and outstanding panzer commander. After serving as a gunlayer on a Pz.Mk.III during Barbarossa, he led a company of Tigers at Kursk. Later he led a company of King Tiger panzers at Normandy and in late 1944 commanded a battle group (12 King Tigers and a flak company) against the Russians in Hungary in the rank of junior, later senior lieutenant (from November 1944, his final rank). Only 489 of these King Tiger tanks were ever built. 

  • 5 out of 5 stars
  • terrific insight from the German side

  • By Anonymous User on 07-24-18

story from frontline

Overall
4 out of 5 stars
Performance
3 out of 5 stars
Story
5 out of 5 stars

Reviewed: 11-02-18

Really good story of panzer ace directly from all frontline attacking zones of Hitler's machinery. I love story but sometime I got to state that voice speaks to me and I lost my concentration. Some more enthusiasm in performance willl make it great!

  • The Ultra Mindset

  • By: Travis Macy, John Hanc
  • Narrated by: Brian Hutchison
  • Length: 7 hrs and 28 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 651
  • Performance
    4.5 out of 5 stars 588
  • Story
    4.5 out of 5 stars 589

Travis Macy has summited glacial peaks in the French Alps, rappelled into limestone caves in China, and raced through parched deserts in Utah. In 2013 he famously won the Leadman Series, a combination of nearly 300 miles of high-altitude trail running and mountain biking over the course of five epic endurance races. Macy achieved all of these victories without elite professional training or even exceptional strength, speed, or flexibility.

  • 4 out of 5 stars
  • Great Advice

  • By thomas on 05-04-15

story of ultra life

Overall
5 out of 5 stars
Performance
5 out of 5 stars
Story
5 out of 5 stars

Reviewed: 04-18-18

I love life stories which can push you to the next level.
Story of ultra people living in their ultra bubble which can inspire you to go for next level. If you are looking for change or you need to reach some ultra goals, this story is ready for you, too.

  • Branding in the Digital Age (Harvard Business Review)

  • By: David C. Edelman
  • Narrated by: Todd Mundt
  • Length: 23 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 3
  • Performance
    5 out of 5 stars 2
  • Story
    4 out of 5 stars 2

David C. Edelman, a co-leader of McKinsey & Company's Global Digital Marketing Strategy practice, reports on how driving online advocacy may be the most effective way to strengthen your brand.

  • 4 out of 5 stars
  • new view to marketing

  • By mmichal on 06-27-17

new view to marketing

Overall
4 out of 5 stars
Performance
5 out of 5 stars
Story
3 out of 5 stars

Reviewed: 06-27-17

This review is really different view to marketing. New approach is to focus on internet community and get best reviews to make your product viral and to achieve best recommendation score.

  • Norse Mythology

  • By: Neil Gaiman
  • Narrated by: Neil Gaiman
  • Length: 6 hrs and 29 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 41,109
  • Performance
    5 out of 5 stars 37,607
  • Story
    4.5 out of 5 stars 37,434

Neil Gaiman has long been inspired by ancient mythology in creating the fantastical realms of his fiction. Now he turns his attention back to the source, presenting a bravura rendition of the great northern tales. In Norse Mythology, Gaiman fashions primeval stories into a novelistic arc that begins with the genesis of the legendary nine worlds; delves into the exploits of the deities, dwarves, and giants; and culminates in Ragnarok, the twilight of the gods and the rebirth of a new time and people.

  • 5 out of 5 stars
  • As good as it gets without the old texts

  • By William Taylor on 05-10-18

stories from the past

Overall
5 out of 5 stars
Performance
5 out of 5 stars
Story
5 out of 5 stars

Reviewed: 05-21-17

It's nice to hear about stories where you can see ancient history joined in interesting stories and fairytales. I love this easy to listen myths from our past.

  • Monetizing Innovation

  • How Smart Companies Design the Product Around the Price
  • By: Georg Tacke, Madhavan Ramanujam
  • Narrated by: Darren Stephens
  • Length: 7 hrs and 29 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 153
  • Performance
    4.5 out of 5 stars 131
  • Story
    4.5 out of 5 stars 132

A direct challenge to the status quo "spray and pray" style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty.

  • 3 out of 5 stars
  • The downloadable PDF missing important figures

  • By Tengfei Wei on 08-12-17

innovations written in business stories

Overall
5 out of 5 stars
Performance
4 out of 5 stars
Story
5 out of 5 stars

Reviewed: 04-24-17

This book is interesting by real stories from businesses. There are described several techniques which you can used to build innovation around price and customer needs. I can only recommend this book if you want to innovate products or build startup.

  • Hagakure

  • The Book of the Samurai
  • By: William Scott Wilson (translator), Yamamoto Tsunetomo
  • Narrated by: Brian Nishii
  • Length: 5 hrs and 4 mins
  • Unabridged
  • Overall
    4 out of 5 stars 605
  • Performance
    4.5 out of 5 stars 550
  • Story
    4 out of 5 stars 547

Living and dying with bravery and honor is at the heart of Hagakure, a series of texts written by an 18th-century samurai, Yamamoto Tsunetomo. It is a window into the samurai mind, illuminating the concept of bushido (the Way of the Warrior), which dictated how samurai were expected to behave, conduct themselves, live, and die.

  • 5 out of 5 stars
  • Great Way to Experience the Book Again

  • By WildKarrde on 07-10-17

best samurai stories

Overall
5 out of 5 stars
Performance
5 out of 5 stars
Story
5 out of 5 stars

Reviewed: 04-22-17

I love stories from samurai life. I can only recommend this book for all people who can hear about japan history and culture written into best samurai stories.

3 of 6 people found this review helpful

  • Extreme Ownership

  • How U.S. Navy SEALs Lead and Win
  • By: Jocko Willink, Leif Babin
  • Narrated by: Jocko Willink, Leif Babin
  • Length: 9 hrs and 33 mins
  • Unabridged
  • Overall
    5 out of 5 stars 39,164
  • Performance
    4.5 out of 5 stars 35,089
  • Story
    4.5 out of 5 stars 34,946

An updated edition of the blockbuster best-selling leadership book that took America and the world by storm, two US Navy SEAL officers who led the most highly decorated special operations unit of the Iraq War demonstrate how to apply powerful leadership principles from the battlefield to business and life.

  • 5 out of 5 stars
  • I don't read SEAL Books...

  • By Amazon Customer on 02-21-17

perfect stories

Overall
5 out of 5 stars
Performance
5 out of 5 stars
Story
5 out of 5 stars

Reviewed: 02-13-17

I love to listen this real experiences from different and same topics. War and business are bpth based on leaders and extreme leadership is framework for top leaders.

  • Curveball

  • Strategies to Fool the Competition (Harvard Business Review)
  • By: George Stalk Jr.
  • Narrated by: Todd Mundt
  • Length: 30 mins
  • Unabridged
  • Overall
    3 out of 5 stars 4
  • Performance
    3 out of 5 stars 1
  • Story
    5 out of 5 stars 1

Strategic hardball is about playing rough and tough with competitors; strategic curveball is about outfoxing them. It involves getting rivals to do something dumb that they otherwise wouldn't (that is, swing at a pitch that appears to be in the strike zone but isn't) or not do something smart that they otherwise would (that is, fail to swing at a pitch that's in the strike zone but appears not to be). In this article, George Stalk, Jr. describes four types of curveballs you can throw your competitors.

  • 4 out of 5 stars
  • interesting experiences from several markets

  • By mmichal on 01-29-17

interesting experiences from several markets

Overall
4 out of 5 stars
Performance
3 out of 5 stars
Story
5 out of 5 stars

Reviewed: 01-29-17

it's interesting to listen this real experiences from different markets. I recommend to listen this 30 min long story.

  • Built to Sell

  • Creating a Business That Can Thrive Without You
  • By: John Warrillow
  • Narrated by: Erik Synnestvedt
  • Length: 4 hrs and 24 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 1,205
  • Performance
    4 out of 5 stars 1,034
  • Story
    4.5 out of 5 stars 1,030

A business parable about how to create a start-up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency.

  • 4 out of 5 stars
  • Good content, Very bad narration

  • By M. Muin on 05-23-12

nice review of selling process

Overall
4 out of 5 stars
Performance
3 out of 5 stars
Story
5 out of 5 stars

Reviewed: 07-26-16

it's interesting to listen to real story from whole selling process. author wasn't so excited and listening became harder from time to time.