Johanneshov, Sweden
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  • Insanely Simple

  • The Obsession that Drives Apple's Success
  • By: Ken Segall
  • Narrated by: Ken Segall
  • Length: 7 hrs and 5 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 564
  • Performance
    4.5 out of 5 stars 484
  • Story
    4.5 out of 5 stars 486

Simplicity isn’t just a design principle at Apple - it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It’s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011. Thanks to Steve Jobs’s uncompromising ways, you can see Simplicity in everything Apple does: the way it’s structured, the way it innovates, and the way it speaks to its customers.

  • 5 out of 5 stars
  • The inner workings of Apple revealed

  • By Stefan on 05-28-12

The inner workings of Apple revealed

5 out of 5 stars
5 out of 5 stars
5 out of 5 stars

Reviewed: 05-28-12

Would you listen to Insanely Simple again? Why?

This book reveals the inner workings of Apple like no other book I've come across and it can be really useful for your own business. Ken Segall gives lots of hands on tips and references that are well worth a relisten and summarize the most important aspects again in the end of the book. Learn how to avoid the traps of complexity and how to gain from the power of simplicity.

3 of 3 people found this review helpful