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Emily M. Verbeke

Albion, MI USA
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  • Get Scrappy

  • Smarter Digital Marketing for Businesses Big and Small
  • By: Nick Westergaard
  • Narrated by: Nick Westergaard, Ann Handley
  • Length: 5 hrs and 23 mins
  • Unabridged
  • Overall
    4 out of 5 stars 30
  • Performance
    4 out of 5 stars 24
  • Story
    4 out of 5 stars 25

It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master - all on a tighter budget than before. Don't get discouraged. Get scrappy!

  • 2 out of 5 stars
  • Typical marketing "guru" stuff. Doesn't add much

  • By The third Chimp on 07-07-16

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Overall
3 out of 5 stars
Performance
4 out of 5 stars
Story
3 out of 5 stars

Reviewed: 10-27-16

Is there anything you would change about this book?

The book certainly isn't without merit, however, it often seemed like a textbook and I don't think that's what the author intended. I took a few ideas away from the book and will go from there. If you're new to marketing and often scared away by the cost of daunting nature of do-it-yourself marketing, this book might help.

What about Nick Westergaard and Ann Handley ’s performance did you like?

There were times when the performance broke free of the bland business-audiobook tone, and I appreciated when it did. Just because it's an audiobook doesn't need to make it borking. However, when the material took a hard turn towards textbookville, the delivery went right with it.