Emily M. Verbeke
- helpful votes
- Smarter Digital Marketing for Businesses Big and Small
- By: Nick Westergaard
- Narrated by: Nick Westergaard, Ann Handley
- Length: 5 hrs and 23 mins
It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master - all on a tighter budget than before. Don't get discouraged. Get scrappy!
Typical marketing "guru" stuff. Doesn't add much
- By The third Chimp on 07-07-16
Is there anything you would change about this book?
The book certainly isn't without merit, however, it often seemed like a textbook and I don't think that's what the author intended. I took a few ideas away from the book and will go from there. If you're new to marketing and often scared away by the cost of daunting nature of do-it-yourself marketing, this book might help.
What about Nick Westergaard and Ann Handley ’s performance did you like?
There were times when the performance broke free of the bland business-audiobook tone, and I appreciated when it did. Just because it's an audiobook doesn't need to make it borking. However, when the material took a hard turn towards textbookville, the delivery went right with it.