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  • The Story of Purpose

  • The Path to Creating a Better Brand, a Brighter Company, and a Lasting Legacy
  • By: Joey Reiman
  • Narrated by: Joey Reiman
  • Length: 5 hrs and 49 mins
  • Unabridged
  • Overall
    4 out of 5 stars 23
  • Performance
    4 out of 5 stars 22
  • Story
    4 out of 5 stars 21

Some ideas are bigger than others, and the Master Idea - your company's purpose - is the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to consumers, The Story of Purpose details a proven methodology for businesses, small to large, how to build a purpose-inspired organization to positively impact employees, customers, and the bottom line. It reveals the process for uncovering what makes a company distinctive and guides you to discover the fundamental force behind the organization that no competitor can replicate or replace.

  • 5 out of 5 stars
  • Packed with good insights

  • By Paul on 09-06-17

Packed with good insights

5 out of 5 stars
5 out of 5 stars
5 out of 5 stars

Reviewed: 09-06-17

I loved the way Joey balanced the discovery of an inspiring story with the application of an improved customer experience and a revitalized business culture. So many great ideas and solid process to drive change

1 of 1 people found this review helpful