- helpful votes
- By: Claude Hopkins
- Narrated by: Ty Carthage
- Length: 2 hrs and 34 mins
This short listen is recommended by David Ogilvy, Jay Abraham, and many other masters of marketing. It contains many principles that are common in Internet marketing today, such as the idea of testing and measuring ad effectiveness, writing to one person, understanding and using psychology, etc.
The Narrater is horrible
- By Eric Keith on 05-21-18
Dated classic with a less than desirable orator
While the lessons written about in this classic advertising book are worth hearing, the methods and emphasis are simply too dated to be a mandatory read for any advertising professional.
Also the performance of the reader is not only drab but almost unprofessional. There are stumbles and miscues throughout.
Find the lessons within this book on google and don't waste your time nor money on this audible book.
3 of 3 people found this review helpful