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Mark

maple Ridge, BC, Canada
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  • A Branded World

  • Adventures in Public Relations and the Creation of Superbrands
  • By: Michael Levine
  • Narrated by: Lloyd James
  • Length: 10 hrs and 17 mins
  • Unabridged
  • Overall
    4 out of 5 stars 56
  • Performance
    4.5 out of 5 stars 19
  • Story
    4 out of 5 stars 21

Branding is ultimately the way you differentiate your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer. But there's much more to effective branding than a memorable slogan and ubiquitous advertising; public relations is becoming key to the entire strategy.

  • 1 out of 5 stars
  • Unless you are in PR.....

  • By Victor on 07-24-05

A Branded World

Overall
5 out of 5 stars

Reviewed: 06-04-05

A must read for anyone who provides a service for profit.

5 of 7 people found this review helpful