- helpful votes
- The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention
- By: John Ruhlin
- Narrated by: Drew Birdseye
- Length: 2 hrs and 8 mins
Radical generosity is the against-the-grain secret weapon of real influencers, and it will allow you to boost referrals, retention rates, and ROI like few other strategies. But be warned, gifts with strings attached backfire. There is a right, and wrong, way to give. John Ruhlin has gifted on behalf of everyone from Forbes Magazine to the Fortune 500, and his tactics lead to appreciative responses and wide-open check books. Give wholeheartedly to Giftology and reap the rewards of an expanding business and fruitful relationships, professional and personal alike.
Great concept but left me wanting more
- By Brett on 01-27-17
Has one beautiful sentence
The idea is amazing and the anecdotes are somewhat inspiring, but sadly, there isn't that much that goes into the concept. The whole book can be comprehensively summarized in pretty much two or three sentences.
5 of 6 people found this review helpful