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  • Backroads Boss Lady

  • Happiness Ain't a Side Hustle - Straight Talk on Creating the Life You Deserve
  • By: Jessi Roberts, Bret Witter
  • Narrated by: Jessi Roberts
  • Length: 9 hrs and 14 mins
  • Unabridged
  • Overall
    5 out of 5 stars 21
  • Performance
    5 out of 5 stars 19
  • Story
    5 out of 5 stars 19

Cheekys' founder Jessi Roberts reveals how she grew one small store hurdle-by-hurdle into a national clothing and accessories brand with a one-and-a-half-million-strong community. Best of all, she did it by standing tall for her values: Always be kind, lift up the next gal, and treat employees and customers like family. More than a business book, Backroads Boss Lady is about embracing your passion even when others don't see value in it - or you - and about putting food on the table and believing in yourself.

  • 5 out of 5 stars
  • Boss Lady Super Mom

  • By Kindle Customer Pamela Walker on 04-15-19

From the beginning

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Reviewed: 03-16-19

I’m an Idaho girl and I have loved Cheeky’s from the beginning and I loved this whole book, from the beginning. That Farm Girl leather bracelet that I bought from the original store has been an all time favorite. What an amazing journey you have been on and thank you for sharing it with the world. I can’t wait for the new store to open.