- helpful votes
- Using Great Service to Create Rabid Fans
- By: Peter Shankman
- Narrated by: Jason Huggins
- Length: 6 hrs and 32 mins
Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls zombie loyalists--fervent fans who help companies massively increase their customer bases, brand awareness, and, most important, revenues. Imagine an army of customers who will do your public relations, marketing, and advertising without being asked each and every time they give you their money. These are zombie loyalists.
Must read for business owners- small and large.
- By Jessica on 05-30-16
Real. Actionable. Don't wait to listen or read!
Peter has delivered a seriously consumable and (more importantly) actionable framework for delivering happiness. The metaphor is funny and apt. The stories memorable and useful. I've been putting this thinking to work every single day from the moment I started the book.