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Brandon

FRANKLIN, IN, United States
  • 11
  • reviews
  • 8
  • helpful votes
  • 14
  • ratings
  • The 22 Immutable Laws of Marketing

  • By: Al Ries, Jack Trout
  • Narrated by: David Drummond
  • Length: 3 hrs and 6 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 1,193
  • Performance
    4.5 out of 5 stars 1,012
  • Story
    4.5 out of 5 stars 996

As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.

  • 4 out of 5 stars
  • Highly recommended, but could use an update.

  • By T. M. Castagna on 12-01-15

not bad, a little short on details

Overall
3 out of 5 stars
Performance
4 out of 5 stars
Story
3 out of 5 stars

Reviewed: 04-09-17

it's a quick read if that's what you're after but it didn't have much meat to it. there's not much of a teaching focus on the concepts that I think would have made this a 5 star rating. but if quick is what you're after, this is it.

0 of 1 people found this review helpful

  • Good to Great

  • Why Some Companies Make the Leap...And Others Don't
  • By: Jim Collins
  • Narrated by: Jim Collins
  • Length: 10 hrs and 1 min
  • Unabridged
  • Overall
    4.5 out of 5 stars 10,638
  • Performance
    4.5 out of 5 stars 8,805
  • Story
    4.5 out of 5 stars 8,742

Built To Last, the defining management study of the 90s, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about companies that are not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?

  • 3 out of 5 stars
  • Good info, over-the-top narration

  • By Anaxamaxan on 08-31-10

one of the few great and truly helpful biz books

Overall
5 out of 5 stars
Performance
5 out of 5 stars
Story
5 out of 5 stars

Reviewed: 02-21-15

Even though the book is about larger companies I found it useful in advising me on some decisions I needed to make in my small business. It seems applicable in every situation and in almost all businesses.

  • All Marketers Are Liars

  • The Power of Telling Authentic Stories in a Low-Trust World
  • By: Seth Godin
  • Narrated by: Seth Godin
  • Length: 4 hrs and 17 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 1,650
  • Performance
    4.5 out of 5 stars 997
  • Story
    4.5 out of 5 stars 994

Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.

  • 5 out of 5 stars
  • The essense of marketing has been defined.

  • By Michael on 11-23-05

Light on Details but Pretty Good Overall.

Overall
4 out of 5 stars
Performance
5 out of 5 stars
Story
5 out of 5 stars

Reviewed: 07-04-12

This book reads like an abridged version, as it's quick, light in details and rather short. That being said, the topic doesn't require much detail and perhaps is best delivered like this anyway. While I may argue with a few points in the book based off of my experiences, Seth's insights are pretty sharp and cohesive with his overall marketing vision and well worth the listening. While I wouldn't say I walked away with a ton of insights, I am glad I own this book and listened to it and would recommend it to others. I definitely enjoy the fact that Seth reads his own books and his delivery is superb.

  • Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements

  • By: Robbin Phillips, Greg Cordell, Geno Church, and others
  • Narrated by: Paul Strikwerda
  • Length: 4 hrs and 53 mins
  • Unabridged
  • Overall
    4 out of 5 stars 63
  • Performance
    4 out of 5 stars 49
  • Story
    4 out of 5 stars 50

How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical-instruments market? By understanding the "Brains on Fire" model of tapping movements and stepping away from the old-school marketing "campaign" mentality.

  • 5 out of 5 stars
  • Top notch advice

  • By Jennifer L. Cook on 06-02-15

Fresh Marketing Perspective and Plenty of Insights

Overall
5 out of 5 stars
Performance
4 out of 5 stars
Story
5 out of 5 stars

Reviewed: 07-04-12

I am a marketing professional with plenty of varied experiences and not only found this book insightful and useful, but also accurate and poignant for my profession. It's definitely well-worth the reading and will give most traditional and even non-traditional marketing professionals some good insights into the field. The book is read nicely and moves at the perfect pace, covering just enough detail so as not to get bored or to go overboard.

1 of 1 people found this review helpful

  • Demand

  • Creating What People Love Before They Know They Want It
  • By: Adrian J. Slywotzky, Karl Weber
  • Narrated by: Dave Courvoisier
  • Length: 11 hrs and 47 mins
  • Unabridged
  • Overall
    4 out of 5 stars 54
  • Performance
    4 out of 5 stars 48
  • Story
    4 out of 5 stars 44

In Demand, Adrian Slywotzky provides a radically new way to think about demand, with a big idea and a host of practical applications - not just for people in business but also for social activists, government leaders, non-profit managers, and other would-be innovators. To succeed in their various missions, all these groups need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why “very good” does not equal “magnetic”....

  • 3 out of 5 stars
  • Compilation of stories of successful businesses

  • By Brandon on 07-04-12

Compilation of stories of successful businesses

Overall
3 out of 5 stars
Performance
3 out of 5 stars
Story
4 out of 5 stars

Reviewed: 07-04-12

Would you recommend this book to a friend? Why or why not?

I wouldn't recommend it if you're looking for the writer to lead you to (and develop) insights. But if you're looking for a well-written and very detailed synopsis of how several well-known businesses succeeded, then it's right up your alley.

What three words best describe Dave Courvoisier’s performance?

This was not read by the author, which is almost always less fulfilling of a 'listen'.

Any additional comments?

This would make a great series of books, but the title is rather misleading and inaccurate. They author makes almost no logical connection between "creating demand" and the successes of the several businesses they refer to. The connection of "demand" and their successes is completely implied, and the book is really like several thesis papers melded together to for a book on what several companies did right to succeed. While this is useful, interesting and even entertaining, there are very few insights available in this book and all of them have to be self-drawn since the author is really just retelling stories and doesn't make an attempt to develop an argument or "statement."

2 of 2 people found this review helpful

  • The Lean Startup

  • How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
  • By: Eric Ries
  • Narrated by: Eric Ries
  • Length: 8 hrs and 38 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 10,168
  • Performance
    4.5 out of 5 stars 8,586
  • Story
    4.5 out of 5 stars 8,516

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

  • 3 out of 5 stars
  • Informative, mature but not original or essential

  • By Jason Comely on 02-19-13

A Must-Read on Lean Business Practices

Overall
5 out of 5 stars
Performance
5 out of 5 stars
Story
5 out of 5 stars

Reviewed: 06-03-12

Would you recommend this audiobook to a friend? If so, why?

This is a great book, chock full of insights and useful ideas. It's without a doubt one of the best business books I've ever read. It's well written, entertaining, and most importantly, totally useful from beginning to end.

Did you have an extreme reaction to this book? Did it make you laugh or cry?

This turned on more "light bulbs" than any book I've read in the last 5 years.

  • Getting More

  • How You Can Negotiate to Succeed in Work and Life
  • By: Stuart Diamond
  • Narrated by: Marc Cashman
  • Length: 18 hrs and 36 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 810
  • Performance
    4.5 out of 5 stars 638
  • Story
    4.5 out of 5 stars 630

Negotiation is part of every human encounter, and most of us do it badly. Whether dealing with family, a business or diplomacy, people often fail to meet their goals in every country and context. They focus on power and “win-win” instead of relationships and perceptions. They don’t find enough things to trade. They think others should be rational when they should be dealing with emotions.

  • 5 out of 5 stars
  • This works

  • By Christian on 02-26-11

Way to drawn - Not terribly insightful

Overall
2 out of 5 stars
Performance
3 out of 5 stars
Story
2 out of 5 stars

Reviewed: 05-15-12

What could have made this a 4 or 5-star listening experience for you?

It would have been way better as an abridged book. I almost never say that, but the explanations of things go on-and-on and the overall concept of a particular idea would have been far better captured by just telling us the idea in general and not giving an examples, especially since nothing I've heard in here is complicated or new. I can't even get through this book and this is the first audio book out of dozens I've said that about ever!

Has Getting More turned you off from other books in this genre?

Not necessarily

What do you think the narrator could have done better?

Cut down on all the long-winded examples. Edit an abridged version please!

If you could play editor, what scene or scenes would you have cut from Getting More?

All of the unnecessary examples.

Any additional comments?

The information isn't very insightful. I've only made it half-way through but I haven't encountered a single ah-ha idea, and that's what I expect from a good book - at least one of them! If you're a young college student who hasn't already experienced life, then this book might be pretty useful, but I feel like everything I've heard is just common sense in business, life and relationships and if you've listened/read many non-fiction or self-help books, you'll know all this info already.

1 of 2 people found this review helpful

Start with Why audiobook cover art
  • Start with Why

  • How Great Leaders Inspire Everyone to Take Action
  • By: Simon Sinek
  • Narrated by: Simon Sinek
  • Length: 7 hrs and 12 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 16,012
  • Performance
    4.5 out of 5 stars 13,792
  • Story
    4.5 out of 5 stars 13,711

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why.

  • 4 out of 5 stars
  • Inspire to find why you do what you do

  • By A. Yoshida on 09-19-13

One of the most inspiring and clarifying biz books

Overall
5 out of 5 stars
Performance
5 out of 5 stars
Story
5 out of 5 stars

Reviewed: 04-03-12

Any additional comments?

I can't say enough about this book. It's lofty and hi-concept and not very detail-oriented, but sometimes that's just the thing and the philosophy discussed within is well-worth the listen for anyone running or managing a business or looking to start one. It should be a must-read for anybody in this boat.

2 of 2 people found this review helpful

Getting Things Done audiobook cover art
  • Getting Things Done

  • The Art of Stress-Free Productivity
  • By: David Allen
  • Narrated by: David Allen
  • Length: 7 hrs and 9 mins
  • Unabridged
  • Overall
    4 out of 5 stars 4,477
  • Performance
    4 out of 5 stars 2,842
  • Story
    4 out of 5 stars 2,805

From core principles to proven tricks, Getting Things Done has the potential to transform the way you work - and the way you experience work. At any level of implementation, David Allen's entertaining and thought-provoking advice shows you how to pick up the pace without wearing yourself down.

  • 4 out of 5 stars
  • Productive Right Away

  • By Lisa on 02-10-08

Good but difficult to use well in audio form

Overall
4 out of 5 stars
Performance
4 out of 5 stars
Story
4 out of 5 stars

Reviewed: 04-03-12

Any additional comments?

This is definitely a useful book and brilliant in its intent, but the PDF that you have access to just isn't adequate for the organizational visual you'll need as a reference. The author constantly refers to visual elements that are in the real book that you won't have and it makes fully understanding this book pretty tough. If you have both, then you have the best of both worlds and don't have to read a book, yet will have the physical form of it reference. Maybe they'll listen to this review and add some additional PDFs for reference. All and all the techniques in this book are highly useful and help anyone who doesn't want to work on a philosophy of organization just to get organized.

  • The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (Expanded and Updated)

  • By: Timothy Ferriss
  • Narrated by: Ray Porter
  • Length: 13 hrs and 1 min
  • Unabridged
  • Overall
    4.5 out of 5 stars 14,296
  • Performance
    4.5 out of 5 stars 11,743
  • Story
    4.5 out of 5 stars 11,664

This expanded edition includes dozens of practical tips and case studies from readers who have doubled their income, overcome common sticking points, and reinvented themselves using the original book. Also included are templates for eliminating email and negotiating with bosses and clients, how to apply lifestyle principles in unpredictable economic times, and the latest tools, tricks, and shortcuts for living like a diplomat or millionaire without being either.

  • 3 out of 5 stars
  • good info just not suited for audio

  • By Colin on 03-17-15

Overall pretty inspiring and decently informative

Overall
5 out of 5 stars
Performance
3 out of 5 stars
Story
4 out of 5 stars

Reviewed: 04-03-12

Would you listen to The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (Expanded and Updated) again? Why?

I would listen to this again, and as a matter of fact, listened to it a second time just a week after I finished the first time. There were so many good points and I wasn't able to take notes, that I just felt like another listen was mandatory.

Any additional comments?

This book definitely lit a fire under my bottom and there are a few key points that anyone wishing for a better life should pay close attention to. Tim's philosophy on living is somewhat unique and quite refreshing... a bit against the grain in a good way. My only disappointment was that Tim wasn't the actual voice actor for the book, but then again, after you listen to it, you'll understand exactly why he didn't do the read himself, so... perhaps that's not a complaint. It is a bit long and there are times where the book seems to veer off course from the main point of the book, such as when he gets too, detailed about traveling and such, but who can really complain about extra info that some people might find useful and interesting.

2 of 3 people found this review helpful