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Brandon Espinoza

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  • 1
  • helpful vote
  • 5
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  • Meatier Marketing Copy

  • Insights on Copywriting That Generates Leads and Sparks Sales
  • By: Marcia Yudkin
  • Narrated by: Marcia Yudkin
  • Length: 2 hrs and 25 mins
  • Unabridged
  • Overall
    4 out of 5 stars 60
  • Performance
    4 out of 5 stars 51
  • Story
    4 out of 5 stars 49

Unleash the power of words to sell.It's easier to attract potential customers and persuade them to buy when you understand your audience and respect the nuances of language. Discover how to select tone, details, imagery, numbers, facts, verb tenses, punctuation, pronouns and more to create rapport and inspire an opt-in, an inquiry or a sale.

  • 5 out of 5 stars
  • The most useful book I have ever read/heard.

  • By Ronald D Cook on 01-06-12

Power packed read for copywriters

Overall
5 out of 5 stars
Performance
5 out of 5 stars
Story
5 out of 5 stars

Reviewed: 02-07-19

Great read for passionate copywriters alot of great examples of how its done. Must listen

  • The Copywriter's Handbook, Third Edition

  • A Step-By-Step Guide to Writing Copy That Sells
  • By: Robert W. Bly
  • Narrated by: Barry Abrams
  • Length: 11 hrs and 52 mins
  • Unabridged
  • Overall
    4 out of 5 stars 7
  • Performance
    4.5 out of 5 stars 5
  • Story
    4.5 out of 5 stars 5

This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers, even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention - and sell more products. This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era.

  • 3 out of 5 stars
  • Good copywriting tips, but outdated digital marketing

  • By Perpetual Happy Hour on 02-14-19

Eye opener

Overall
5 out of 5 stars
Performance
5 out of 5 stars
Story
5 out of 5 stars

Reviewed: 02-04-19

Learned alot and on my way. One of the best books I've read about advertising.

1 of 1 people found this review helpful

  • The Closer's Survival Guide - Third Edition

  • By: Grant Cardone
  • Narrated by: Grant Cardone
  • Length: 5 hrs and 33 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 4,548
  • Performance
    5 out of 5 stars 3,925
  • Story
    4.5 out of 5 stars 3,875

The most powerful arsenal of closes ever! This audiobook over 120 Closes includes: 31 Money Closes, 17 Time Related Closes, 3 Pressure Closes, 3 Agreement Closes, 8 Decision Closes, and another 64 of the most creative closes you will ever find in one book! Financial "Closing" is the final step in the pursuit of ANY goal. This thing called closing is not just something that sales people do but something that applies to every person.

  • 4 out of 5 stars
  • If you want to be a closer, this book is for you.

  • By Quella on 03-19-17

Closing Bible

Overall
5 out of 5 stars
Performance
5 out of 5 stars
Story
5 out of 5 stars

Reviewed: 01-11-19

Monthly weekly ritual in this household. A must have aorund the house if you believe closing is expected and not the norm.

  • The Challenger Sale

  • Taking Control of the Customer Conversation
  • By: Matthew Dixon, Brent Adamson
  • Narrated by: Matthew Dixon, Brent Adamson
  • Length: 5 hrs and 43 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 1,948
  • Performance
    4.5 out of 5 stars 1,648
  • Story
    4 out of 5 stars 1,635

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance.

  • 2 out of 5 stars
  • Meh

  • By Phil on 11-27-13

Cool book talks about stories and concepts

Overall
4 out of 5 stars
Performance
4 out of 5 stars
Story
4 out of 5 stars

Reviewed: 01-10-19

Good reqd tk expand the brqin on challenger type salesman. Check it out. The narrator could have been better.

  • FREE: The Future of a Radical Price

  • By: Chris Anderson
  • Narrated by: Chris Anderson
  • Length: 6 hrs and 58 mins
  • Unabridged
  • Overall
    4 out of 5 stars 4,284
  • Performance
    4 out of 5 stars 2,778
  • Story
    4 out of 5 stars 2,769

The New York Times best-selling author heralds the future of business in Free. In his revolutionary best seller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that, in many instances, businesses can profit more from giving things away than they can by charging for them.

  • 5 out of 5 stars
  • Valuable

  • By Joshua Kim on 06-10-12

Very interesting debate over why free

Overall
5 out of 5 stars
Performance
5 out of 5 stars
Story
5 out of 5 stars

Reviewed: 01-03-19

Loved the idea of wrapping my brain around the concept of free economy. One huge gold nugget I got is to offer or provide services that still need human touch. 😃Great read...Thank you... Next.