Nilakantheswar Patnaik

New Delhi, India
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  • Insanely Simple

  • The Obsession that Drives Apple's Success
  • By: Ken Segall
  • Narrated by: Ken Segall
  • Length: 7 hrs and 5 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 564
  • Performance
    4.5 out of 5 stars 484
  • Story
    4.5 out of 5 stars 486

Simplicity isn’t just a design principle at Apple - it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It’s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011. Thanks to Steve Jobs’s uncompromising ways, you can see Simplicity in everything Apple does: the way it’s structured, the way it innovates, and the way it speaks to its customers.

  • 5 out of 5 stars
  • The inner workings of Apple revealed

  • By Stefan on 05-28-12

Importance of simplicity in life & business

5 out of 5 stars
5 out of 5 stars
5 out of 5 stars

Reviewed: 12-18-12

What did you love best about Insanely Simple?

The examples & stories of Ken Segall's interaction & decision making in Apple.

What did you like best about this story?

How much impact "Simplicity" has in every day working and how 'Simple' is is also a difficult objective to achieve. Once achieved, 'simple' can do wonders to life, customers and business

What about Ken Segall’s performance did you like?

The narration of stories & live examples

If you were to make a film of this book, what would be the tag line be?

Passion for simplicity

Any additional comments?

This book is wonderful essay on the vision and product portfolio of Apple based on "simplicity". Probably, this is the greatest secret behind Apple's great success in business and peoples' great satisfaction on Apple products. I was surely able to relate the simplicity in my iPhone as i listened to the audio. Unfortunately, I find iTunes is not so simple to use. Three features in iPhone that I felt missed in iPhone was: (i) Reply to all attendees of a meeting from the calendar meeting request (ii) Saving specific SMSes and emails permanently in iPhone (iii) iPhone as a tourch light application

1 of 1 people found this review helpful