- helpful votes
The Automatic Customer
- Creating a Subscription Business in Any Industry
- By: John Warrillow
- Narrated by: Don Hagen
- Length: 5 hrs and 15 mins
The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before.
Good story, bad reader
- By J. Rodriguez on 02-25-16
Can be applied to almost any business
The author tells the story of many businesses that use the subscription model as opposed to the fee for performance model.
I recently sold a small CPA practice I started in which I switched to a subscription model (from the traditional time & billing model) about a year before it sold.
The difference is night and day, and had I ready this book back then, it would have been an even more productive switch.
This is a 5-star review for both the subscription model in general and the book itself. A must read for anyone who is or wants to be an entrepreneur.
9 of 9 people found this review helpful