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C Mason

Elgin, IL USA
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  • The Automatic Customer

  • Creating a Subscription Business in Any Industry
  • By: John Warrillow
  • Narrated by: Don Hagen
  • Length: 5 hrs and 15 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 795
  • Performance
    4.5 out of 5 stars 696
  • Story
    4.5 out of 5 stars 688

The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before.

  • 3 out of 5 stars
  • Good story, bad reader

  • By J. Rodriguez on 02-25-16

Can be applied to almost any business

Overall
5 out of 5 stars
Performance
4 out of 5 stars
Story
5 out of 5 stars

Reviewed: 02-25-15

The author tells the story of many businesses that use the subscription model as opposed to the fee for performance model.

I recently sold a small CPA practice I started in which I switched to a subscription model (from the traditional time & billing model) about a year before it sold.

The difference is night and day, and had I ready this book back then, it would have been an even more productive switch.

This is a 5-star review for both the subscription model in general and the book itself. A must read for anyone who is or wants to be an entrepreneur.

9 of 9 people found this review helpful